Mondaine. Experience every moment.
The campaign aimed to boost the sale of Mondaine watches through massive publicity in various communication vehicles: TV, cinema, magazines with the largest national circulation, merchandising actions and brand positioning in television programs.
To reinforce the brand's authority, three films were created and shown on national television. In addition, we released a promotional campaign that invited people to imagine an ending to the commercials with chances to win Mondaine watches.
Results:
> In the first quarter of 2010, Mondaine exceeded its sales expectations for the period by 33%, which had an impact on the revision of the annual target;
> On the eve of Mother's Day, the stock of watches at C&A, Renner and Riachuelo (anchor stores) was sold out in the states of Rio de Janeiro, Minas Gerais and Paraná;
> The hotsite that invited consumers to send an ending to the stories had the network overloaded because of the simultaneous number of hits;
> The end date of the talent contest was extended due to the number of daily hits, resulting in a case for Mondaine and for the advertising agency Pro Brasil Comunicação.