Store in store
Activation campaign to promote Faixa Azul cheeses
Winter is the time of the year when cheese consumption is at its highest in Brazil. To increase the visibility of the Faixa Azul brand at the point of sale, we created a store-in-store concept in strategic hypermarkets, providing an immersive and interactive shopping experience for customers.
Giftpack
With the purchase of 4 special Faixa Azul cheeses, shoppers would receive The Cheese Master's Manual a kit that included a booklet telling the brand's history, a slate board, and three special cheese knives.
