{"id":863,"date":"2022-05-03T16:37:17","date_gmt":"2022-05-03T16:37:17","guid":{"rendered":"https:\/\/alinelayoun.com.br\/?post_type=trabalhos&#038;p=863"},"modified":"2025-08-12T00:26:39","modified_gmt":"2025-08-12T00:26:39","slug":"mercantil-do-brasil","status":"publish","type":"trabalhos","link":"https:\/\/alinelayoun.com.br\/en\/trabalhos\/mercantil-do-brasil","title":{"rendered":"Mercantil do Brasil"},"content":{"rendered":"<style>\/*! elementor - v3.6.4 - 13-04-2022 *\/<br \/>.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/alinelayoun.com.br\/wp-content\/uploads\/2022\/05\/com-o-tempo.png\" sizes=\"(max-width: 1202px) 100vw, 1202px\" srcset=\"https:\/\/alinelayoun.com.br\/wp-content\/uploads\/2022\/05\/com-o-tempo.png 1202w, https:\/\/alinelayoun.com.br\/wp-content\/uploads\/2022\/05\/com-o-tempo-300x169.png 300w, https:\/\/alinelayoun.com.br\/wp-content\/uploads\/2022\/05\/com-o-tempo-1024x576.png 1024w, https:\/\/alinelayoun.com.br\/wp-content\/uploads\/2022\/05\/com-o-tempo-768x432.png 768w, https:\/\/alinelayoun.com.br\/wp-content\/uploads\/2022\/05\/com-o-tempo-18x10.png 18w\" alt=\"\" width=\"1202\" height=\"676\" \/><\/p>\n<style>\/*! elementor - v3.6.4 - 13-04-2022 *\/<br \/>.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style>\n<h2>Mercantil do Brasil . Vida de aposentado<\/h2>\n<p>Campanha que buscou aproxima\u00e7\u00e3o com um dos maiores p\u00fablicos do Mercantil do Brasil, os benefici\u00e1rios. A ideia era comemorar o dia do aposentado, mostrando que o banco era parceiro e companheiro para todos os momentos.<\/p>\n<p>Para isso, a campanha ousou em brincar com o humor, desmitificando a imagem sisuda de banco, e trazendo como garota-propaganda uma personagem pr\u00f3xima ao universo dos clientes, a eterna Fil\u00f3 da &#8220;A Pra\u00e7a \u00e9 Nossa&#8221; (SBT). Na a\u00e7\u00e3o, a atriz Gorete Milagres, que interpreta a personagem, interagia com o p\u00fablico de forma espont\u00e2nea e semiroteirizada, mostrando que &#8220;com o tempo, a vida tem mais gra\u00e7a&#8221;.<\/p>\n<h2>Epis\u00f3dio 1:<\/h2>\n<p><iframe title=\"Vida de Aposentado\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/Y_OH8EKJTbM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>Epis\u00f3dio 2:<\/h2>\n<p><iframe title=\"Epis\u00f3dio 2\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/l_IBin9T6hI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>Epis\u00f3dio 3:<\/h2>\n<p><iframe title=\"Epis\u00f3dio 3\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/9sDZ__fM378?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>Epis\u00f3dio 4:<\/h2>\n<p><iframe title=\"Epis\u00f3dio 4\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/220IY2sWTZk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>Resultados:<\/strong><\/p>\n<p>A campanha alcan\u00e7ou 67 mil usu\u00e1rios no target de forma org\u00e2nica e\u00a0673 mil usu\u00e1rios com o investimento em m\u00eddia. Em rela\u00e7\u00e3o \u00e0s intera\u00e7\u00f5es diretas na fanpage da marca, 97% foram\u00a0positivas. A a\u00e7\u00e3o teve papel fundamental na nova fase da marca de reaproxima\u00e7\u00e3o com o target nas principais plataformas digitais da institui\u00e7\u00e3o.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/alinelayoun.com.br\/wp-content\/uploads\/2022\/05\/88b97734474049.571ff09152821.jpg\" sizes=\"(max-width: 800px) 100vw, 800px\" srcset=\"https:\/\/alinelayoun.com.br\/wp-content\/uploads\/2022\/05\/88b97734474049.571ff09152821.jpg 1000w, https:\/\/alinelayoun.com.br\/wp-content\/uploads\/2022\/05\/88b97734474049.571ff09152821-300x188.jpg 300w, https:\/\/alinelayoun.com.br\/wp-content\/uploads\/2022\/05\/88b97734474049.571ff09152821-768x480.jpg 768w, https:\/\/alinelayoun.com.br\/wp-content\/uploads\/2022\/05\/88b97734474049.571ff09152821-18x12.jpg 18w\" alt=\"\" width=\"800\" height=\"500\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Guerrilla Action<\/p>","protected":false},"featured_media":896,"template":"","class_list":["post-863","trabalhos","type-trabalhos","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mercantil do Brasil - Aline Layoun<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alinelayoun.com.br\/en\/trabalhos\/mercantil-do-brasil\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mercantil do Brasil - Aline Layoun\" \/>\n<meta property=\"og:description\" content=\"A\u00e7\u00e3o de guerrilha\" \/>\n<meta property=\"og:url\" content=\"https:\/\/alinelayoun.com.br\/en\/trabalhos\/mercantil-do-brasil\/\" \/>\n<meta property=\"og:site_name\" content=\"Aline Layoun\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-12T00:26:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/alinelayoun.com.br\/wp-content\/uploads\/2022\/05\/filo2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"841\" \/>\n\t<meta property=\"og:image:height\" content=\"676\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/alinelayoun.com.br\\\/trabalhos\\\/mercantil-do-brasil\",\"url\":\"https:\\\/\\\/alinelayoun.com.br\\\/trabalhos\\\/mercantil-do-brasil\",\"name\":\"Mercantil do Brasil - Aline Layoun\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/darkseagreen-stingray-900152.hostingersite.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/alinelayoun.com.br\\\/trabalhos\\\/mercantil-do-brasil#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/alinelayoun.com.br\\\/trabalhos\\\/mercantil-do-brasil#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/alinelayoun.com.br\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/filo2.png\",\"datePublished\":\"2022-05-03T16:37:17+00:00\",\"dateModified\":\"2025-08-12T00:26:39+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/alinelayoun.com.br\\\/trabalhos\\\/mercantil-do-brasil#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/alinelayoun.com.br\\\/trabalhos\\\/mercantil-do-brasil\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/alinelayoun.com.br\\\/trabalhos\\\/mercantil-do-brasil#primaryimage\",\"url\":\"https:\\\/\\\/alinelayoun.com.br\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/filo2.png\",\"contentUrl\":\"https:\\\/\\\/alinelayoun.com.br\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/filo2.png\",\"width\":841,\"height\":676},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/alinelayoun.com.br\\\/trabalhos\\\/mercantil-do-brasil#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Trabalhos\",\"item\":\"https:\\\/\\\/alinelayoun.com.br\\\/trabalhos\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mercantil do Brasil\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/darkseagreen-stingray-900152.hostingersite.com\\\/#website\",\"url\":\"https:\\\/\\\/darkseagreen-stingray-900152.hostingersite.com\\\/\",\"name\":\"Aline Layoun\",\"description\":\"Copywriter\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/darkseagreen-stingray-900152.hostingersite.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mercantil do Brasil - Aline Layoun","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/alinelayoun.com.br\/en\/trabalhos\/mercantil-do-brasil\/","og_locale":"en_US","og_type":"article","og_title":"Mercantil do Brasil - Aline Layoun","og_description":"A\u00e7\u00e3o de guerrilha","og_url":"https:\/\/alinelayoun.com.br\/en\/trabalhos\/mercantil-do-brasil\/","og_site_name":"Aline Layoun","article_modified_time":"2025-08-12T00:26:39+00:00","og_image":[{"width":841,"height":676,"url":"https:\/\/alinelayoun.com.br\/wp-content\/uploads\/2022\/05\/filo2.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/alinelayoun.com.br\/trabalhos\/mercantil-do-brasil","url":"https:\/\/alinelayoun.com.br\/trabalhos\/mercantil-do-brasil","name":"Mercantil do Brasil - Aline Layoun","isPartOf":{"@id":"https:\/\/darkseagreen-stingray-900152.hostingersite.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/alinelayoun.com.br\/trabalhos\/mercantil-do-brasil#primaryimage"},"image":{"@id":"https:\/\/alinelayoun.com.br\/trabalhos\/mercantil-do-brasil#primaryimage"},"thumbnailUrl":"https:\/\/alinelayoun.com.br\/wp-content\/uploads\/2022\/05\/filo2.png","datePublished":"2022-05-03T16:37:17+00:00","dateModified":"2025-08-12T00:26:39+00:00","breadcrumb":{"@id":"https:\/\/alinelayoun.com.br\/trabalhos\/mercantil-do-brasil#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/alinelayoun.com.br\/trabalhos\/mercantil-do-brasil"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/alinelayoun.com.br\/trabalhos\/mercantil-do-brasil#primaryimage","url":"https:\/\/alinelayoun.com.br\/wp-content\/uploads\/2022\/05\/filo2.png","contentUrl":"https:\/\/alinelayoun.com.br\/wp-content\/uploads\/2022\/05\/filo2.png","width":841,"height":676},{"@type":"BreadcrumbList","@id":"https:\/\/alinelayoun.com.br\/trabalhos\/mercantil-do-brasil#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Trabalhos","item":"https:\/\/alinelayoun.com.br\/trabalhos"},{"@type":"ListItem","position":2,"name":"Mercantil do Brasil"}]},{"@type":"WebSite","@id":"https:\/\/darkseagreen-stingray-900152.hostingersite.com\/#website","url":"https:\/\/darkseagreen-stingray-900152.hostingersite.com\/","name":"Aline Layoun","description":"Copywriter","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/darkseagreen-stingray-900152.hostingersite.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/alinelayoun.com.br\/en\/wp-json\/wp\/v2\/trabalhos\/863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alinelayoun.com.br\/en\/wp-json\/wp\/v2\/trabalhos"}],"about":[{"href":"https:\/\/alinelayoun.com.br\/en\/wp-json\/wp\/v2\/types\/trabalhos"}],"version-history":[{"count":61,"href":"https:\/\/alinelayoun.com.br\/en\/wp-json\/wp\/v2\/trabalhos\/863\/revisions"}],"predecessor-version":[{"id":1548,"href":"https:\/\/alinelayoun.com.br\/en\/wp-json\/wp\/v2\/trabalhos\/863\/revisions\/1548"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alinelayoun.com.br\/en\/wp-json\/wp\/v2\/media\/896"}],"wp:attachment":[{"href":"https:\/\/alinelayoun.com.br\/en\/wp-json\/wp\/v2\/media?parent=863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}