{"id":618,"date":"2022-04-29T00:17:11","date_gmt":"2022-04-29T00:17:11","guid":{"rendered":"https:\/\/alinelayoun.com.br\/?post_type=trabalhos&p=618"},"modified":"2022-04-29T03:09:09","modified_gmt":"2022-04-29T03:09:09","slug":"mondaine-experimente-cada-momento","status":"publish","type":"trabalhos","link":"https:\/\/alinelayoun.com.br\/en\/trabalhos\/mondaine-experimente-cada-momento","title":{"rendered":"Mondaine. Experience every moment."},"content":{"rendered":"
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Mondaine. Experience every moment.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Case  Integrated Campaign<\/span>
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The campaign aimed to boost the sale of Mondaine watches through massive publicity in various communication vehicles: TV, cinema, magazines with the largest national circulation, merchandising actions and brand positioning in television programs.<\/p>

To reinforce the brand's authority, three films were created and shown on national television. In addition, we released a promotional campaign that invited people to imagine an ending to the commercials with chances to win Mondaine watches.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Film 1: Bulldog<\/b><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Film 2: Cheat on the exam<\/b><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Film 3: Salary<\/b><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Results:<\/b><\/p>

> In the first quarter of 2010, Mondaine exceeded its sales expectations for the period by 33%, which had an impact on the revision of the annual target;\u00a0<\/p>

> On the eve of Mother's Day, the stock of watches at C&A, Renner and Riachuelo (anchor stores) was sold out in the states of Rio de Janeiro, Minas Gerais and Paran\u00e1;\u00a0<\/p>

> The hotsite that invited consumers to send an ending to the stories had the network overloaded because of the simultaneous number of hits;<\/p>

> The end date of the talent contest was extended due to the number of daily hits, resulting in a case for Mondaine and for the advertising agency Pro Brasil Comunica\u00e7\u00e3o.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Integrated Campaign\/ Case<\/p>","protected":false},"featured_media":609,"template":"","class_list":["post-618","trabalhos","type-trabalhos","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nMondaine. Experimente cada momento. - Aline Layoun<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alinelayoun.com.br\/en\/trabalhos\/mondaine-experimente-cada-momento\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mondaine. 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