{"id":1566,"date":"2026-10-16T18:45:03","date_gmt":"2026-10-16T18:45:03","guid":{"rendered":"https:\/\/alinelayoun.com.br\/?post_type=trabalhos&#038;p=1566"},"modified":"2026-10-16T18:55:13","modified_gmt":"2026-10-16T18:55:13","slug":"abastecimento-premiado","status":"publish","type":"trabalhos","link":"https:\/\/alinelayoun.com.br\/en\/trabalhos\/abastecimento-premiado","title":{"rendered":"Fill Up &amp; Win"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1566\" class=\"elementor elementor-1566\" data-elementor-post-type=\"trabalhos\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dd37b9b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dd37b9b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34c2fc2\" data-id=\"34c2fc2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45ed44a elementor-widget elementor-widget-image\" data-id=\"45ed44a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/alinelayoun.com.br\/wp-content\/uploads\/2026\/10\/thumb_abastecimento-premiado.png\" class=\"attachment-full size-full wp-image-1570\" alt=\"\" srcset=\"https:\/\/alinelayoun.com.br\/wp-content\/uploads\/2026\/10\/thumb_abastecimento-premiado.png 1536w, https:\/\/alinelayoun.com.br\/wp-content\/uploads\/2026\/10\/thumb_abastecimento-premiado-300x200.png 300w, https:\/\/alinelayoun.com.br\/wp-content\/uploads\/2026\/10\/thumb_abastecimento-premiado-1024x683.png 1024w, https:\/\/alinelayoun.com.br\/wp-content\/uploads\/2026\/10\/thumb_abastecimento-premiado-768x512.png 768w, https:\/\/alinelayoun.com.br\/wp-content\/uploads\/2026\/10\/thumb_abastecimento-premiado-18x12.png 18w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61f5527 elementor-widget elementor-widget-heading\" data-id=\"61f5527\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fill Up &amp; Win<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f464fb elementor-widget elementor-widget-heading\" data-id=\"7f464fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><font face=\"Arial\"><span style=\"font-size: 17.3333px\">Incentive Program | Trade Marketing<\/span><\/font><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f36295 elementor-widget elementor-widget-spacer\" data-id=\"0f36295\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2edb41 elementor-widget elementor-widget-text-editor\" data-id=\"b2edb41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Challenge<\/strong><\/p><p>Encourage repeat purchases of Seara products among small retailers and create a direct relationship channel with resellers.<\/p><p><strong>Solution<\/strong><\/p><p>Creation of the concept and naming \u201cAbastecimento Premiado\u201d (Fill Up &amp; Win), playing on the double meaning of the Portuguese verb \u201cabastecer\u201d: restocking the shelves and filling up the tank. The idea connected two of the agency's accounts, Seara and Ra\u00edzen, enabling a partnership to offer Shell fuel vouchers, as well as prize draws for motorcycles and freezers.<\/p><p><strong>Results<\/strong><\/p><p>In just three months, the campaign registered 30,020 businesses, gained more than 23,000 active participants and distributed 19,645 vouchers, reaching 100% of its target. In the first month alone, it achieved 59% adoption, establishing a new relationship channel between Seara and small retailers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64b67f1 elementor-widget elementor-widget-image\" data-id=\"64b67f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/alinelayoun.com.br\/wp-content\/uploads\/2026\/10\/1-1024x683.png\" class=\"attachment-large size-large wp-image-1567\" alt=\"\" srcset=\"https:\/\/alinelayoun.com.br\/wp-content\/uploads\/2026\/10\/1-1024x683.png 1024w, https:\/\/alinelayoun.com.br\/wp-content\/uploads\/2026\/10\/1-300x200.png 300w, https:\/\/alinelayoun.com.br\/wp-content\/uploads\/2026\/10\/1-768x512.png 768w, https:\/\/alinelayoun.com.br\/wp-content\/uploads\/2026\/10\/1-18x12.png 18w, https:\/\/alinelayoun.com.br\/wp-content\/uploads\/2026\/10\/1.png 1536w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-581fb4b elementor-widget elementor-widget-image\" data-id=\"581fb4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/alinelayoun.com.br\/wp-content\/uploads\/2026\/10\/2-1024x683.png\" class=\"attachment-large size-large wp-image-1568\" alt=\"\" srcset=\"https:\/\/alinelayoun.com.br\/wp-content\/uploads\/2026\/10\/2-1024x683.png 1024w, https:\/\/alinelayoun.com.br\/wp-content\/uploads\/2026\/10\/2-300x200.png 300w, https:\/\/alinelayoun.com.br\/wp-content\/uploads\/2026\/10\/2-768x512.png 768w, https:\/\/alinelayoun.com.br\/wp-content\/uploads\/2026\/10\/2-18x12.png 18w, https:\/\/alinelayoun.com.br\/wp-content\/uploads\/2026\/10\/2.png 1536w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-053a744 elementor-widget elementor-widget-image\" data-id=\"053a744\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/alinelayoun.com.br\/wp-content\/uploads\/2026\/10\/3-1024x683.png\" class=\"attachment-large size-large wp-image-1569\" alt=\"\" srcset=\"https:\/\/alinelayoun.com.br\/wp-content\/uploads\/2026\/10\/3-1024x683.png 1024w, https:\/\/alinelayoun.com.br\/wp-content\/uploads\/2026\/10\/3-300x200.png 300w, https:\/\/alinelayoun.com.br\/wp-content\/uploads\/2026\/10\/3-768x512.png 768w, https:\/\/alinelayoun.com.br\/wp-content\/uploads\/2026\/10\/3-18x12.png 18w, https:\/\/alinelayoun.com.br\/wp-content\/uploads\/2026\/10\/3.png 1536w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e0371a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e0371a0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-81fef6a\" data-id=\"81fef6a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-95c07f5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"95c07f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Incentive Program | Trade Marketing<\/p>","protected":false},"featured_media":1570,"template":"","class_list":["post-1566","trabalhos","type-trabalhos","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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