{"id":1387,"date":"2023-07-24T02:00:48","date_gmt":"2023-07-24T02:00:48","guid":{"rendered":"https:\/\/alinelayoun.com.br\/?post_type=trabalhos&#038;p=1387"},"modified":"2023-07-26T19:29:14","modified_gmt":"2023-07-26T19:29:14","slug":"seara-no-the-town","status":"publish","type":"trabalhos","link":"https:\/\/alinelayoun.com.br\/en\/trabalhos\/seara-no-the-town","title":{"rendered":"Seara at The Town"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1387\" class=\"elementor elementor-1387\" data-elementor-post-type=\"trabalhos\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dd37b9b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dd37b9b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34c2fc2\" data-id=\"34c2fc2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45ed44a elementor-widget elementor-widget-image\" data-id=\"45ed44a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"647\" src=\"https:\/\/alinelayoun.com.br\/wp-content\/uploads\/2023\/07\/teste.png\" class=\"attachment-full size-full wp-image-1398\" alt=\"\" srcset=\"https:\/\/alinelayoun.com.br\/wp-content\/uploads\/2023\/07\/teste.png 1200w, https:\/\/alinelayoun.com.br\/wp-content\/uploads\/2023\/07\/teste-300x162.png 300w, https:\/\/alinelayoun.com.br\/wp-content\/uploads\/2023\/07\/teste-1024x552.png 1024w, https:\/\/alinelayoun.com.br\/wp-content\/uploads\/2023\/07\/teste-768x414.png 768w, https:\/\/alinelayoun.com.br\/wp-content\/uploads\/2023\/07\/teste-18x10.png 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61f5527 elementor-widget elementor-widget-heading\" data-id=\"61f5527\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Seara at The Town<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f464fb elementor-widget elementor-widget-heading\" data-id=\"7f464fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><font face=\"Arial\"><span style=\"font-size: 17.33333396911621px\">Opportunistic Marketing + Big Promo<\/span><\/font><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f36295 elementor-widget elementor-widget-spacer\" data-id=\"0f36295\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2edb41 elementor-widget elementor-widget-text-editor\" data-id=\"b2edb41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\"The Town\" is a new music festival in S\u00e3o Paulo. Its first edition was announced in 2023, and the first tickets sold out within 3 hours, even before the line-up was announced. Taking advantage of the current hype, we planned an action focused on opportunistic marketing.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p>We have developed a big promotion for Seara, a renowned Brazilian company in the food industry. The project combines the promotion of their new line of breaded products with a ticket giveaway for the festival, creating immediate engagement from the audience and generating high-quality media coverage.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3131910 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3131910\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2b528f7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b528f7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b39a6c8\" data-id=\"b39a6c8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7807a0f elementor-widget elementor-widget-heading\" data-id=\"7807a0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Key Visual<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cf4b0d elementor-widget elementor-widget-image\" data-id=\"0cf4b0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2638\" height=\"1570\" src=\"https:\/\/alinelayoun.com.br\/wp-content\/uploads\/2023\/07\/KV-THE-TOWN_final.png\" class=\"attachment-full size-full wp-image-1470\" alt=\"\" srcset=\"https:\/\/alinelayoun.com.br\/wp-content\/uploads\/2023\/07\/KV-THE-TOWN_final.png 2638w, https:\/\/alinelayoun.com.br\/wp-content\/uploads\/2023\/07\/KV-THE-TOWN_final-300x179.png 300w, https:\/\/alinelayoun.com.br\/wp-content\/uploads\/2023\/07\/KV-THE-TOWN_final-1024x609.png 1024w, https:\/\/alinelayoun.com.br\/wp-content\/uploads\/2023\/07\/KV-THE-TOWN_final-768x457.png 768w, https:\/\/alinelayoun.com.br\/wp-content\/uploads\/2023\/07\/KV-THE-TOWN_final-1536x914.png 1536w, https:\/\/alinelayoun.com.br\/wp-content\/uploads\/2023\/07\/KV-THE-TOWN_final-2048x1219.png 2048w, https:\/\/alinelayoun.com.br\/wp-content\/uploads\/2023\/07\/KV-THE-TOWN_final-18x12.png 18w\" sizes=\"(max-width: 2638px) 100vw, 2638px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d3bc26 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0d3bc26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-944288d elementor-widget elementor-widget-heading\" data-id=\"944288d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">How it works + Hotsite<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9439e08 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9439e08\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a600b65\" data-id=\"a600b65\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d86badf elementor-widget elementor-widget-image\" data-id=\"d86badf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"972\" height=\"1454\" src=\"https:\/\/alinelayoun.com.br\/wp-content\/uploads\/2023\/07\/Captura-de-Tela-2023-07-23-as-23.07.29.png\" class=\"attachment-full size-full wp-image-1401\" alt=\"\" srcset=\"https:\/\/alinelayoun.com.br\/wp-content\/uploads\/2023\/07\/Captura-de-Tela-2023-07-23-as-23.07.29.png 972w, https:\/\/alinelayoun.com.br\/wp-content\/uploads\/2023\/07\/Captura-de-Tela-2023-07-23-as-23.07.29-201x300.png 201w, https:\/\/alinelayoun.com.br\/wp-content\/uploads\/2023\/07\/Captura-de-Tela-2023-07-23-as-23.07.29-685x1024.png 685w, https:\/\/alinelayoun.com.br\/wp-content\/uploads\/2023\/07\/Captura-de-Tela-2023-07-23-as-23.07.29-768x1149.png 768w, https:\/\/alinelayoun.com.br\/wp-content\/uploads\/2023\/07\/Captura-de-Tela-2023-07-23-as-23.07.29-8x12.png 8w\" sizes=\"(max-width: 972px) 100vw, 972px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-03da3dc\" data-id=\"03da3dc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-253ded9 elementor-widget elementor-widget-video\" data-id=\"253ded9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"Player de V\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/848154283?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3991e2a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3991e2a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-44943b6\" data-id=\"44943b6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div 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