{"id":22,"date":"2022-04-21T03:42:43","date_gmt":"2022-04-21T03:42:43","guid":{"rendered":"http:\/\/alinelayoun.com.br\/?page_id=22"},"modified":"2023-07-10T01:36:38","modified_gmt":"2023-07-10T01:36:38","slug":"curriculo","status":"publish","type":"page","link":"https:\/\/alinelayoun.com.br\/en\/curriculo","title":{"rendered":"Resume"},"content":{"rendered":"
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About me<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Hello, my name is Aline. I hold a degree in Advertising and Marketing and an MBA in Marketing and Business Management from FGV.\u00a0Throughout my professional journey, I worked as a copywriter in prominent agencies in Minas Gerais. I also served as the CEO and Creative Director of a startup that raised R$1,500,000 in investments in 2021. After that, I had the opportunity to work for renowned brands such as Colgate and Coca-Cola. Finally, in 2023, I was drawn to the wonderful world of trade marketing, where I created bottom funnel campaigns for brands like Seara, Yp\u00ea, and Vigor.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Academic education<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Graduated in Social Communication
FUMEC | 2009
Focus on Publicity and Advertising.<\/p>

MBA in Marketing and Business Management
FGV | 2016<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Professional experience <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Score Group Brasil<\/strong>
Senior Copywriter<\/strong><\/p>

Jan\/2023 to Jun\/2023<\/span><\/p>

Creation of campaigns, promotions and live marketing activations for clients such as Seara, Yp\u00ea, and Vigor.<\/p>

  • Campaigns for trade marketing<\/li>
  • Development of texts for promotions and BTL scripts<\/li>
  • B2B2C copywriting for incentive campaigns and relationship programs<\/li>
  • Communication for trade shows and events<\/li>
  • Digital trade and content production for CRM<\/li><\/ul>

    \u00a0<\/p>

    Ogilvy Brasil\u00a0 <\/strong>
    Senior Copywriter<\/strong><\/p>

    Jun\/2022 to Dec\/2022<\/span><\/p>

    Creation of digital commerce, growth, customer experience, and CRM campaigns for Colgate and Coca-Cola.<\/p>

    • Email nurturing flows in CRM<\/li>
    • UX Writer for websites and landing pages<\/li>
    • Content creation for SEO<\/li>
    • Advertisements for social media and Google Ads<\/li>
    • Content strategy for e-commerce<\/li><\/ul>

      \u00a0<\/p>

      Linha & Pedra Comunica\u00e7\u00e3o Audiovisual<\/strong>
      CEO\/ Creative Director<\/strong><\/p>

      Mar\/2018 to May\/2022<\/span><\/p>

      Co-founder of Linha&Pedra Comunica\u00e7\u00e3o, an audiovisual production company specialized in digital marketing, invested in 2021 with a total of R$1,500,000 by ALF Investing.<\/p>

      • Conception of the brand O Salto, a disruptive educational platform specialized in transforming video lessons into web series with seasons<\/li>
      • Creation and online selling of mini-courses for diverse clients, ranging from schools to health and beauty contents<\/li><\/ul>

        \u00a0<\/p>

        Reciclo Comunica\u00e7\u00e3o <\/strong>
        Senior copywriter\/ Creative Head<\/strong><\/p>

        2013\/ 2016\u00a0 \u2013\u00a0 2017\/ 2018 <\/span><\/p>

        Two experiences. The first as a copywriter and scriptwriter. The second as a Creative Head, responsible for winning important public and private bidding processes for clients such as Samarco, BH Airport, Usiminas, and SEJUSP-MG.<\/p>

        • Creation of omnichannel communication campaigns<\/li>
        • Strategic creation focused on competitions and bidding processes<\/li>
        • Leadership of creative teams in project development and execution<\/li><\/ul>

          \u00a0<\/p>

          Creation 3<\/strong>
          CEO\/ Creative Director<\/strong><\/p>

          Mar\/2016 to Dec\/2016<\/span><\/p>

          Co-participation in the founding of an intercontinental advertising agency that operates globally.<\/p>

          • Client acquisition and retention<\/li>
          • Contacting suppliers, closing contracts, and overseeing projects from start to finish, including post-sales support<\/li>
          • Creation and monitoring of endomarketing campaigns for shopping centers<\/li><\/ul>

            \u00a0<\/p>

            New 360\u00a0<\/strong>
            Mid-level Copywriter<\/strong><\/p>

            Feb\/2012 a Mar\/2013<\/p>

            Development of creative campaigns for dealerships within the Libertas group, such as Citroen and Nissan; participation in the team that won the advertising account bidding process for FIEMG.<\/p>

            • Development of branding projects<\/li>
            • Budget optimization for creative TV campaigns<\/li>
            • Collaboration in strategic planning for client acquisition<\/li><\/ul>

              \u00a0<\/p>

              L\u00e1pis Raro Comunica\u00e7\u00e3o <\/strong>
              Mid-level Copywriter<\/strong><\/p>

              Mar\/2011 – Jan\/2012<\/span><\/p>

              Copywriter and scriptwriter for integrated communication campaigns for clients such as Multiplan, Lider Interiores, Unimed-BH, and Drogaria Araujo.<\/p>

              • Development of specific campaigns for customer loyalty<\/li>
              • Creation of strategic and creative campaigns for small cities and remote \u00e1reas<\/li>
              • Development of seasonal promotional campaigns<\/li>
              • Writing releases and working in partnership with the press<\/li><\/ul>

                \u00a0<\/p>

                ProBrasil Propaganda\u00a0<\/strong>
                Entry-level Copywriter<\/strong><\/p>

                Feb\/2012 \u2013 Mar\/2013<\/span><\/p>

                Creation of campaigns for major national brands such as Seculus and Mondaine, which resulted in two silver trees at the Abril Awards.<\/p>

                • Development of product placement scripts for television programs such as \"Esquadr\u00e3o da Moda\" (SBT) and \"Programa do Faust\u00e3o\" (Rede Globo)<\/li>
                • Creation of high-impact campaigns for clients with national presence, such as Ricardo Eletro<\/li>
                • Development of support materials for product retailers;<\/li>
                • Casting and supervision of actors\/models in advertising campaigns<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                  Awards<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                  >> Audiovisual producer invested in 2021<\/b><\/p>\n

                  Investment of 1.5 million R$ in an open innovation program granted by ALF Participa\u00e7\u00f5es.<\/p>\n

                  >> Ouro – Pr\u00eamio Abrasce 2017<\/b><\/p>\n

                  The Fantastic Gift Box<\/span><\/p>\n

                  Category Events and Promotions<\/span><\/p>\n

                  >> Duas \u00c1rvores de Prata no Pr\u00eamio Abril de Publicidade 2011<\/b><\/p>\n

                  Categoria: Revista Regional<\/b><\/p>\n

                  Ad 1: Mother\u2019s Day Mondaine<\/span><\/p>\n

                  Customer: Rel\u00f3gios Mondaine<\/span><\/p>\n

                  Ad 2: Explosions<\/span><\/p>\n

                  Customer: Seculus Rel\u00f3gios<\/span><\/p>\n

                  >> Finalista no 2\u00ba Comunica Minas 2010<\/b><\/p>\n

                  Campaign: Experience every moment<\/span><\/p>\n

                  Customer: Mondaine Rel\u00f3gios<\/span><\/p>\n

                  Comerciais TV: Cola e Buldogue<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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                  Skills<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                  HARD SKILLS<\/strong><\/p>

                  • Copywriting<\/li>
                  • Webwriting<\/li>
                  • Naming<\/li>
                  • Branding<\/li>
                  • Storytelling<\/li>
                  • Scripting<\/li>
                  • Trade Marketing<\/li>
                  • Marketing Inbound<\/li>
                  • Social media<\/li><\/ul>
                    \u00a0<\/div>

                    Languages:<\/strong><\/p>

                    • Fluent English<\/li>
                    • Brazilian Portuguese - native<\/li>
                    • German - basic<\/li><\/ul><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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                      SOFT SKILLS<\/strong><\/p>

                      • MS o\ufb03ce:<\/span><\/p><\/li><\/ul>

                        Microsoft Excel<\/span><\/p>

                        Microsoft Word<\/span><\/p>

                        Microsoft Outlook<\/span><\/p>

                        Microsoft Power Point<\/span><\/p>

                        • Adobe Creative Package<\/span><\/p><\/li><\/ul>

                          Photoshop<\/span><\/p>

                          Illustrator<\/span><\/p>

                          Indesign<\/span><\/p>

                          Premiere<\/span><\/p>

                          Acrobat Pro<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

                          Sobre mim Ol\u00e1, meu nome \u00e9 Aline, sou formada em Publicidade e Propaganda e possuo MBA em Marketing e Gest\u00e3o de neg\u00f3cios pela FGV.\u00a0Ao longo da minha vida profissional, atuei como copywriter nas principais ag\u00eancias de Belo Horizonte. Fui CEO e diretora de cria\u00e7\u00e3o de uma startup que arrecadou R$1.500.000 em investimentos em 2021; trabalhei […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-22","page","type-page","status-publish","hentry"],"yoast_head":"\nCurr\u00edculo - Aline Layoun<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alinelayoun.com.br\/en\/curriculo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Curr\u00edculo - Aline Layoun\" \/>\n<meta property=\"og:description\" content=\"Sobre mim Ol\u00e1, meu nome \u00e9 Aline, sou formada em Publicidade e Propaganda e possuo MBA em Marketing e Gest\u00e3o de neg\u00f3cios pela FGV.\u00a0Ao longo da minha vida profissional, atuei como copywriter nas principais ag\u00eancias de Belo Horizonte. 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Fui CEO e diretora de cria\u00e7\u00e3o de uma startup que arrecadou R$1.500.000 em investimentos em 2021; trabalhei […]","og_url":"https:\/\/alinelayoun.com.br\/en\/curriculo\/","og_site_name":"Aline Layoun","article_modified_time":"2023-07-10T01:36:38+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/alinelayoun.com.br\/curriculo","url":"https:\/\/alinelayoun.com.br\/curriculo","name":"Curr\u00edculo - Aline Layoun","isPartOf":{"@id":"https:\/\/darkseagreen-stingray-900152.hostingersite.com\/#website"},"datePublished":"2022-04-21T03:42:43+00:00","dateModified":"2023-07-10T01:36:38+00:00","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/alinelayoun.com.br\/curriculo"]}]},{"@type":"WebSite","@id":"https:\/\/darkseagreen-stingray-900152.hostingersite.com\/#website","url":"https:\/\/darkseagreen-stingray-900152.hostingersite.com\/","name":"Aline Layoun","description":"Copywriter","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/darkseagreen-stingray-900152.hostingersite.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/alinelayoun.com.br\/en\/wp-json\/wp\/v2\/pages\/22","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alinelayoun.com.br\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/alinelayoun.com.br\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/alinelayoun.com.br\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/alinelayoun.com.br\/en\/wp-json\/wp\/v2\/comments?post=22"}],"version-history":[{"count":103,"href":"https:\/\/alinelayoun.com.br\/en\/wp-json\/wp\/v2\/pages\/22\/revisions"}],"predecessor-version":[{"id":1383,"href":"https:\/\/alinelayoun.com.br\/en\/wp-json\/wp\/v2\/pages\/22\/revisions\/1383"}],"wp:attachment":[{"href":"https:\/\/alinelayoun.com.br\/en\/wp-json\/wp\/v2\/media?parent=22"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}