Fundação Telefônica

Impact Campaign

Advertisements with the purpose of raising funds for Incentivo Criança, an initiative of the Fundação Telefônica that aims to help eradicate child labor in Brazil., iniciativa da Fundação Telefônica que tem como objetivo ajudar a erradicar o trabalho infantil no Brasil.

Fundação Telefônica is the social responsibility subsidiary of Vivo, an internet operator that is part of the Telefônica Group and that, through social programs and projects, contributes to development’s society.

Ad 1: Maísa suffers aggression in a program at age 9.

Ad 2: Sasha gets involved with drugs and gives testimony

For those who read in English:

Sasha and Maysa were child celebrities with their first names widely known throughout Brazil. I don't need to say Shakira's last name for you know who I'm talking about, right? In Brazil, everyone also knows Sasha and Maisa without hear their last names. That's why the headlines in question caught the attention of readers.