The Fantastic Gift Box
Merchandising
25 years of Minas Shopping
To celebrate the 25 years of Minas Shopping, the purpose was to bring a different and bold attraction that could attract visitors from every corner of the city. The "Fantastic Gift Box” brought what no one imagined possible: a toy gift game machine that, instead of the traditional grab, had a “human claw”.
Gold in the Abrasce Prize 2017, in Events and Promotions category
Installed in the Events Square with a six meters structure, adults and childs were suspended inside a box, utilizing a personal protective equipment (PPE), the command was on the parents and friends hands, that should guide the human claw to the gift. At this occasion, Minas Shopping offered R$70,000 in prizes.
Teaser:
Revelation:
