O Salto | Learning Platform
CHALLENGE
Reinvent the ENEM (Brazil’s national university entrance exam) prep experience, making learning more appealing to Gen Z, who are natively more connected to entertainment and digital content.
SOLUTION
Co-creation of O Salto, a learning platform founded in 2017 that turned traditional lessons into scripted audiovisual content organized into series and seasons, with themed sets and entertainment-inspired language.
RESULTS
In its first funding round, the project secured R$ 1.5 million in investment from ALF Participações. The initiative also gave rise to the audiovisual production company Linha&Pedra, created to develop content that blends education, storytelling and entertainment.
Watch some of our best videos:
Redação a Jato (Jet-Powered Essay Writing)
A course from another planet
Is it a course or a series?
Learning is much easier when you’re having fun. Set in outer space and inspired by The Hitchhiker’s Guide to the Galaxy, by Douglas Adams, Redação a Jato brought an out-of-this-world methodology. With specialized technical support and curation, we organized the lessons into thematic areas such as Health, Environment and Family, making it easier to build sociocultural knowledge applicable to different ENEM essay topics.
Watch the first episode of the series
