Score Group Brasil
Senior Copywriter

Jan/2023 to Jun/2023

Creation of campaigns, promotions and live marketing activations for clients such as Seara, Ypê, and Vigor.

• Campaigns for trade marketing
• Development of texts for promotions and BTL scripts
• B2B2C copywriting for incentive campaigns and relationship programs
• Communication for trade shows and events
• Digital trade and content production for CRM

Ogilvy Brasil 
Senior Copywriter

Jun/2022 to Dec/2022

Creation of digital commerce, growth, customer experience, and CRM campaigns for Colgate and Coca-Cola.

• Email nurturing flows in CRM
• UX Writer for websites and landing pages
• Content creation for SEO
• Advertisements for social media and Google Ads
• Content strategy for e-commerce

Linha & Pedra Comunicação Audiovisual
CEO/ Creative Director

Mar/2018 to May/2022

Co-founder of Linha&Pedra Comunicação, an audiovisual production company specialized in digital marketing, invested in 2021 with a total of R$1,500,000 by ALF Investing.

• Conception of the brand O Salto, a disruptive educational platform specialized in transforming video lessons into web series with seasons
• Creation and online selling of mini-courses for diverse clients, ranging from schools to health and beauty contents

Reciclo Comunicação
Senior copywriter/ Creative Head

2013/ 2016  –  2017/ 2018

Two experiences. The first as a copywriter and scriptwriter. The second as a Creative Head, responsible for winning important public and private bidding processes for clients such as Samarco, BH Airport, Usiminas, and SEJUSP-MG.

• Creation of omnichannel communication campaigns
• Strategic creation focused on competitions and bidding processes
• Leadership of creative teams in project development and execution

Creation 3
CEO/ Creative Director

Mar/2016 to Dec/2016

Co-participation in the founding of an intercontinental advertising agency that operates globally.

• Client acquisition and retention
• Contacting suppliers, closing contracts, and overseeing projects from start to finish, including post-sales support
• Creation and monitoring of endomarketing campaigns for shopping centers

New 360 
Mid-level Copywriter

Feb/2012 a Mar/2013

Development of creative campaigns for dealerships within the Libertas group, such as Citroen and Nissan; participation in the team that won the advertising account bidding process for FIEMG.

• Development of branding projects
• Budget optimization for creative TV campaigns
• Collaboration in strategic planning for client acquisition

Lápis Raro Comunicação
Mid-level Copywriter

Mar/2011 – Jan/2012

Copywriter and scriptwriter for integrated communication campaigns for clients such as Multiplan, Lider Interiores, Unimed-BH, and Drogaria Araujo.

• Development of specific campaigns for customer loyalty
• Creation of strategic and creative campaigns for small cities and remote áreas
• Development of seasonal promotional campaigns
• Writing releases and working in partnership with the press

ProBrasil Propaganda 
Entry-level Copywriter

Feb/2012 – Mar/2013

Creation of campaigns for major national brands such as Seculus and Mondaine, which resulted in two silver trees at the Abril Awards.

• Development of product placement scripts for television programs such as "Esquadrão da Moda" (SBT) and "Programa do Faustão" (Rede Globo)
• Creation of high-impact campaigns for clients with national presence, such as Ricardo Eletro
• Development of support materials for product retailers;
• Casting and supervision of actors/models in advertising campaigns