Who loves meat asks Plena

Campaign that took the hype of César Mennoti e Fabiano (a brazilian famous folk band) to announce one of the most important brands of the beef industry, the Plena Alimentos. In movies, the country duo sings parodies of the hit “Não era eu”, basing the brand's choice with the catchphrase “Quem ama carne pede Plena” (Who loves meat asks Plena).

In addition to the commercial, Plena’s signed a sponsorship contract of the new national tour of the duo, ensuring the propagation of the brand in every piece in the singers tour and the propagation of the commercial before the shows.