CHALLENGE


Boost Seara's Christmas sales by creating an emotional connection with consumers and differentiating the brand at the point of sale without resorting to price wars.

SOLUTION

Creation of the “Christmas Prize Party” promotion, in which consumers received a Lucky Christmas Ornament with the purchase of the brand's products. At midnight on December 24, the winning ornaments lit up, revealing prizes of up to R$100,000 and turning the anticipation of Christmas into a brand experience.

RESULTS


In just 14 days, the campaign reached 837,000 unique users, achieved a 69% conversion rate and distributed more than 59,000 ornaments. It generated media coverage and hundreds of spontaneous videos on social media, and earned a new, expanded edition the following Christmas.