Challenge

Encourage repeat purchases of Seara products among small retailers and create a direct relationship channel with resellers.

Solution

Creation of the concept and naming “Abastecimento Premiado” (Fill Up & Win), playing on the double meaning of the Portuguese verb “abastecer”: restocking the shelves and filling up the tank. The idea connected two of the agency's accounts, Seara and Raízen, enabling a partnership to offer Shell fuel vouchers, as well as prize draws for motorcycles and freezers.

Results

In just three months, the campaign registered 30,020 businesses, gained more than 23,000 active participants and distributed 19,645 vouchers, reaching 100% of its target. In the first month alone, it achieved 59% adoption, establishing a new relationship channel between Seara and small retailers.