"The Town" is a new music festival in São Paulo. Its first edition was announced in 2023, and the first tickets sold out within 3 hours, even before the line-up was announced. Taking advantage of the current hype, we planned an action focused on opportunistic marketing. 

We have developed a big promotion for Seara, a renowned Brazilian company in the food industry. The project combines the promotion of their new line of breaded products with a ticket giveaway for the festival, creating immediate engagement from the audience and generating high-quality media coverage.