Did you know that 1 in every 4 adults suffers from tooth sensitivity? For many people, enjoying an ice cream or even a hot drink can be extremely painful but, for Colgate feeling pain is not normal.. 

Knowing this, we've developed a 60-day interactive journey, in which the participant learned essential care and tips to be free of this pain.Throughout the program, we also distributed prizes and rewards related to participants' achievements. For example, a coupon to purchase ice cream through iFood.